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While their workflows in the other tools are good, the opportunity for such completeness simply is not available since other disciplines’ tools must be easily adaptable to multiple media in a way the Production Bundle is free to ignore. The process begins with the sketch of a story and flow through a project, continues with asset procurement, shooting, sound production, visual effects and compositing, and final edit. The thing that pleased me most with Adobe’s CS5 Production for is the completeness of its workflow.
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With the increase of narrative content available and the increase in chances for delivering that content, video is looking much more futureproof. Many times, these can be added or substituted with the end user’s own imagination in other media-but not filmmaking. While print and the web require adept skill with composition and production (and optionally, storytelling and imagecraft), filmmaking requires critical alignment of storytelling, performance, imagecraft, soundcraft, and editing. Filmmaking is the one medium which has not had its legs cut out from under it with the appearance of the web a decade ago-it’s skills and processes are simply too difficult to combine. The video and filmmaking industries tend to keep to themselves, separate from print and the web because they are busy. I’ve already reviewed Adobe’s new release of CS5 for print and the web, but we’ve not heard much for the broadcast industries.